Three proprietary trademarks used on our own storefronts
Our core brand, registered in the U.S. in 2018 and placed on the main products we sell across Amazon U.S., Canada and European sites. It carries our quality backing and accumulates in-site traffic over time.
A proprietary registered trademark used to separate categories and store entities, so pricing and positioning do not clash under one brand.
A proprietary registered trademark held in reserve for testing new categories and longer-term product lines.