YIMFAS - Amazon curated operator for U.S., Canada and Europe
Shenzhen Yinghui Trading Co., Ltd. was founded in 2016. Starting as a trading agent built around YIMFAS, we became an Amazon curated operator focused on the U.S., Canada and Europe.
We read the data before selecting products, validate the market with small trial orders, then concentrate resources on each product. We hold premium pricing and do not undercut. Each storefront currently carries only three to five products.
Shenzhen Yinghui Trading Co., Ltd. was established in Shenzhen, starting as a trading agency.
The YIMFAS trademark was registered in the United States, marking the shift from trader to brand operator.
Operating three to five accounts on Amazon US and Europe, each focused on three to five products, with over 20 curated SKUs live and RMB 50 million in annual revenue.
A team of three to five runs three to five Amazon accounts with RMB 50 million in annual revenue, about RMB 12.5 million per person.
Few SKUs, heavy process, outsourced warehousing and logistics - that is why the curated model works, and why we do not need a large headcount. Fewer people also means lower cost, faster decisions and direct founder involvement, which makes us a more predictable partner for factories.
No large operations team to support, so more of the budget goes into the product and advertising.
Selection, pricing and ad changes are decided by the owner directly, with no layers of approval.
Each account has a named owner, so nothing gets lost in handovers.
We assess market size and competition on Amazon U.S., Canada and Europe for your product and reply within one week.
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